by Stefan Gentz

In this talk Stefan Gentz, CEO of TRACOM and Ambassador of the Globalization and Localization Association (GALA) will talk about the fundamental changes we are going to face in the translation industry in the future.

What are the changes we are facing? And what is driving this change? Who are the competitors of the future? Which new technologies will emerge and dominate in the next years and what does this mean for the business of translation? Do today’s existing business models of the translation industry have a future? Does the translation industry have a future at all? It does!But it will be fundamentally different from today.

We need to understand that the world is changing dramatically. Yesterday’s business models are outdated, and successful business models for the future have to be different. And if we want this industry to survive, we need to change.